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Displaying 3 articles of 3 total result(s).
Original Article

The Impact of Market and Brand Orientation on Performance: An Empirical Study

T. Sabri Erdil
,
N. Ozan Bakir
,
Bahadır Ayar
ORCiD

Keywords: Market orientation, brand orientation, brand image, brand performance firm performance, Turkish brands

Article no: 5

Pages 49-63

Doi: 10.15405/epsbs.2017.12.02.5

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Original Article

Effect Of Brand And Market Performance On Competitiveness In Mergers And Acquisitions

T. Sabri Erdil
,
Sibel Aydoğan
,
Bahadır Ayar
,
Özge Güvendik
,
Seren Diler
,
Kemal Gusinac

Keywords: Merger, acquisition, brand performance, market performance, competitiveness

Article no: 5

Pages 44-58

Doi: 10.15405/epsbs.2019.01.02.5

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Original Article

Crisis Management, Reputation, and Performance of Upscale Hotels in the Post-COVID-19 Crisis

Agus Riyadi
,
Dino Gustaf Leonandri
,
Mohd Raziff Jamaluddin

Keywords: Brand reputation, brand performance, crisis management, upscale hotel

Article no: 84

Pages 1032-1055

Doi: 10.15405/epsbs.2024.05.84

>View as HTML >Abstract >Download PDF

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