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Original Article

Investigating Determinants Of Big Data Analytics Adoption In Malaysian Smes

Loh Chun Hong
,
Teoh Ai Ping

Keywords: Technology Organizational Environment (TOE), Big Data Analytics Adoption, Innovation diffusion, Small Medium Enterprises.

Article no: 32

Pages 255-263

Doi: 10.15405/epsbs.2020.03.03.32

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