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Original Article

Customers’ Acceptance Level Of Smart Restaurant Services In Penang

Sara Abhari
,
Alireza Jalali*
,
Mastura Jaafar
,
Lim Chia Yean

Keywords: Smart restaurant services, perceived enjoyment, perceived cost, novelty, Technology Acceptance Model (TAM), Diffusion of Innovation Theory (DOI)

Article no: 48

Pages 490-501

Doi: 10.15405/epms.2019.12.48

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