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Displaying 10 articles of 81 total result(s).

Original Article

Influencer Marketing Strategy and Sustainability of Millennial Entrepreneurship

Wan Fadzilah Wan Yusoff
,
Raja Rizal Iskandar Raja Hisham
,
Abu Bakar Sade
,
Sazali Abd Wahab

Keywords: Entrepreneurial sustainability, influencer marketing, millennial entrepreneurship, social media influencer, theory of planned behaviour

Article no: 65

Pages 803-811

Doi: 10.15405/epsbs.2024.05.65

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Original Article

An Analysis Of Social Networks In Terms Of Behavioral Economics

Ismail Uvaysovich Shakhgiraev
,
Fatima Dikalitovna Dakhaeva
,
Kharzan Pashaevna Matasheva

Keywords: Behavioral economics, social media, economic behavior

Article no: 333

Pages 2485-2488

Doi: 10.15405/epsbs.2021.05.333

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Original Article

SME Performance: The Effects of Social Media Marketing Adoption and Competitive Intelligence

Muhammad Faizal Samat
,
Mohd Nor Hakimin Yusoff
,
Mohammad Ismail
,
Norazlan Anual
,
Mariam Setapa

Keywords: Competitive intelligence, social media marketing, SME performance

Article no: 71

Pages 652-659

Doi: 10.15405/epsbs.2020.12.05.71

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Original Article

Public Opinion Formation: The Role Of Independent Media Portal During Crisis

Nurul Hidayah Watimin
,
Hasmah Zanuddin

Keywords: : Public opinion, viral issues, social media monitoring, online crisis management strategies.

Article no: 58

Pages 706-717

Doi: 10.15405/epsbs.2018.05.58

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Original Article

Making Micro Business Visible: Unlocking the Potential Through Social Media

Noorhaizah Ramzah
,
Dayang Haryani Diana Ag Damit
,
Muhammad Faizal Samat
,
Sylvia Nabila Azwa Ambad

Keywords: Advertisement, business performance, micro business, marketing, social media

Article no: 56

Pages 682-694

Doi: 10.15405/epsbs.2024.05.56

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Original Article

Student Stance: Usefulness Of Choosing Social Media As A Medium To Improve Student Intake In Private Universities In Malaysia

Prashalini Naidu
,
Nor Hazlin Nor Asshidin
,
Hana Syafiqah Mohammad Hariri
,
Nurfatin Nadiah Mohd Firdaus
,
Auji Hawa Zarime
,
Ezza Syahira Zulkefli

Keywords: Social media, student intake, student recruitment, private universities, Malaysia

Article no: 33

Pages 311-318

Doi: 10.15405/epsbs.2020.12.05.33

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