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Displaying 10 articles of 81 total result(s).

Original Article

Koyak Ke?: Humorous Social Media Post On Israel-Palestine Conflict

Puspa Melati Wan
,
Wilfred Alec Pasimio Llanetac
,
Zaim Azizi Abu Bakar
,
Miza Izwanis Mangsor

Keywords: Humour, IsraelKoyak, Israel-Palestine, Malaysia, social media

Article no: 37

Pages 381-390

Doi: 10.15405/epms.2022.10.37

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Original Article

Online Groups On Development Of Crimea And Sevastopol Issues: Social Media Analytics

A. Dombrovskaya*
,
E. Brodovskaya
,
A. Azarov

Keywords: Development problems, social media analytics, cognitive mapping, social graphs analysis, digital opinion leaders, network group influence

Article no: 133

Pages 921-927

Doi: 10.15405/epsbs.2020.03.133

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Original Article

Message Strategies To Increase Facebook Engagement

Muhamad Shamsul bin Ibrahim
,
Khairulnissa Abdul Kadir
,
Logeswary Krisnan
,
Manimaran a/l Krishnan Kaundan
,
Mohd Khaidir Abdul Hamid
,
Laila Muhammad

Keywords: Message strategy, posting strategy, posting format, social media, tone of a post, user engagement

Article no: 7

Pages 51-57

Doi: 10.15405/epsbs.2021.06.02.7

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Original Article

Managing Crisis And Response Times Analysis: Effectiveness Of Online Monitoring Strategy Analysis

Hasmah Zanuddin
,
Nurul Hidayah Watimin

Keywords: : Public Opinion, Viral Issues, Social Media Monitoring, Online Crisis Management Strategies.

Article no: 15

Pages 157-177

Doi: 10.15405/epsbs.2018.05.15

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Original Article

Narrative Persuasion and Consumer Engagement by Malaysian Social Media Influencers

Muhammad Zulhilmi Mohd Nasaruddin
ORCiD ,
Ameiruel Azwan Ab Aziz
ORCiD ,
Ariff Imran Anuar Yatim
ORCiD

Keywords: Influencer Marketing, Malaysian, Persuasive Strategy, Social Media, Social Media Influencer

Article no: 50

Pages 556-568

Doi: 10.15405/epes.23097.50

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