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Displaying 10 articles of 81 total result(s).

Original Article

Antecedents of Internal Crisis Communication: A Conceptual Framework

Adamu Abbas Adamu
,
Bahtiar Mohamad
,
Nik Adzrieman Abdul Rahman

Keywords: Internal crisis communication; leadership; organizational culture; social media

Article no: 18

Pages 119-126

Doi: 10.15405/epsbs.2016.08.18

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Original Article

Cyber Wellness Among Malaysian Youth: The Case Of Cyberreadi Malaysia

Mohd Khairie Ahmad
,
Shahizan Hassan
,
Norshuhada Shiratuddin
,
Hammuzamer Irwan Hamzah
,
Mohd Zuwairi Mat Saad

Keywords: Cyber well-being, cyber bully, cyber crime, participatory communication, Social media

Article no: 59

Pages 465-472

Doi: 10.15405/epsbs.2021.06.02.59

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Original Article

Consumer Community On Tourism Social Media And Consumer Perceived Value: Review Paper

Md. Ashraful Azam Khan
,
Haslinda Hashim
,
Yuhanis Ab. Aziz
,
Zaiton Samdin

Keywords: Social media, tourism, consumer community, tourism social media.

Article no: 40

Pages 452-462

Doi: 10.15405/epsbs.2020.10.40

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Original Article

Advertising and Context Awareness Values of Green Purchase Advertisements on Social Media

Ling Ling Tan
ORCiD

Keywords: Advertising value, context awareness value, Ducoffe’s advertising value model, green purchase intention, social media advertising

Article no: 63

Pages 779-792

Doi: 10.15405/epsbs.2024.05.63

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Original Article

Influencer Marketing Strategy and Sustainability of Millennial Entrepreneurship

Wan Fadzilah Wan Yusoff
,
Raja Rizal Iskandar Raja Hisham
,
Abu Bakar Sade
,
Sazali Abd Wahab

Keywords: Entrepreneurial sustainability, influencer marketing, millennial entrepreneurship, social media influencer, theory of planned behaviour

Article no: 65

Pages 803-811

Doi: 10.15405/epsbs.2024.05.65

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Original Article

Artificial Intelligence And Social Media: Self-Regulation And Government Control

Natalia N. Kovaleva
,
Alina S. Anisimova
,
Yulia M. Tugusheva
,
Maria A. Danilova

Keywords: Artificial intelligence, digitalization, legal regulation, self-regulation, social media, technology

Article no: 56

Pages 347-352

Doi: 10.15405/epsbs.2022.01.56

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