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Displaying 10 articles of 81 total result(s).

Original Article

Consumer Community On Tourism Social Media And Consumer Perceived Value: Review Paper

Md. Ashraful Azam Khan
,
Haslinda Hashim
,
Yuhanis Ab. Aziz
,
Zaiton Samdin

Keywords: Social media, tourism, consumer community, tourism social media.

Article no: 40

Pages 452-462

Doi: 10.15405/epsbs.2020.10.40

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Original Article

Student Stance: Usefulness Of Choosing Social Media As A Medium To Improve Student Intake In Private Universities In Malaysia

Prashalini Naidu
,
Nor Hazlin Nor Asshidin
,
Hana Syafiqah Mohammad Hariri
,
Nurfatin Nadiah Mohd Firdaus
,
Auji Hawa Zarime
,
Ezza Syahira Zulkefli

Keywords: Social media, student intake, student recruitment, private universities, Malaysia

Article no: 33

Pages 311-318

Doi: 10.15405/epsbs.2020.12.05.33

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Original Article

Role of Social Media and Communication During Covid-19 Pandemic

Nalini Arumugam
ORCiD ,
Ahmad Asnawi Bin Zamri
ORCiD ,
Muhammad Haekal Bin Kamarulzaman
ORCiD ,
Nofel Nofiadri
ORCiD

Keywords: Crosschecking, covid-19, information filtering, social media, misinformation

Article no: 33

Pages 365-376

Doi: 10.15405/epes.23097.33

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Original Article

Advertising and Context Awareness Values of Green Purchase Advertisements on Social Media

Ling Ling Tan
ORCiD

Keywords: Advertising value, context awareness value, Ducoffe’s advertising value model, green purchase intention, social media advertising

Article no: 63

Pages 779-792

Doi: 10.15405/epsbs.2024.05.63

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Original Article

Message Strategies To Increase Facebook Engagement

Muhamad Shamsul bin Ibrahim
,
Khairulnissa Abdul Kadir
,
Logeswary Krisnan
,
Manimaran a/l Krishnan Kaundan
,
Mohd Khaidir Abdul Hamid
,
Laila Muhammad

Keywords: Message strategy, posting strategy, posting format, social media, tone of a post, user engagement

Article no: 7

Pages 51-57

Doi: 10.15405/epsbs.2021.06.02.7

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Original Article

Narrative Persuasion and Consumer Engagement by Malaysian Social Media Influencers

Muhammad Zulhilmi Mohd Nasaruddin
ORCiD ,
Ameiruel Azwan Ab Aziz
ORCiD ,
Ariff Imran Anuar Yatim
ORCiD

Keywords: Influencer Marketing, Malaysian, Persuasive Strategy, Social Media, Social Media Influencer

Article no: 50

Pages 556-568

Doi: 10.15405/epes.23097.50

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