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Displaying 10 articles of 323 total result(s).

Original Article

Transformational Leadership and Business Performance: An Insight From Technology-based SMEs in Malaysia

Azlin Shafinaz Arshad
,
Amran Rasli
,
Afiza Azura Arshad
,
Zahariah Mohd Zain

Keywords: Transformational leadership, Business performance, Technology-based SMEs

Article no: 5

Pages 34-42

Doi: 10.15405/epsbs.2016.11.02.5

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Original Article

Analyzing the Effectiveness of Social Media Marketing Original Research Article

Haslinda Musa
,
Fadhlur Rahim Azmi
,
Namirah Ab Rahim
,
Abdul Samad Shibghatullah
,
Norfaridatul Akmaliah Othman

Keywords: Customer engagement; brand reputation ℑ customer brand attitudes; Effectiveness of Social Media Marketing; SMEs performances

Article no: 2

Pages 4-10

Doi: 10.15405/epsbs.2016.08.2

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Original Article

The Economic Potential Of The Meat Processing Industry In The Vologda Region

Oksana A. Shikhova
,
Marina N. Selina
,
Olga I. Barinova

Keywords: Brand, consumer assessment, economic potential, indicators, meat processing plants, rating

Article no: 9

Pages 63-71

Doi: 10.15405/epsbs.2022.02.9

>View as HTML >Abstract >Download PDF

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