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Displaying 10 articles of 323 total result(s).

Original Article

The Innovation-Performance Linkage: Empirical Evidence ofMalaysian Manufacturing SMEs

Nazlina Zakaria
,
Nor Azimah Chew Abdullah
,
Rushami Zien Yusoff

Keywords: Organizational Innovation; Organizational Performance; Small and Medium Enterprises (SMEs); Manaufacturing Sector; Malaysia

Article no: 59

Pages 419-424

Doi: 10.15405/epsbs.2016.08.59

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Original Article

SME Performance: The Effects of Social Media Marketing Adoption and Competitive Intelligence

Muhammad Faizal Samat
,
Mohd Nor Hakimin Yusoff
,
Mohammad Ismail
,
Norazlan Anual
,
Mariam Setapa

Keywords: Competitive intelligence, social media marketing, SME performance

Article no: 71

Pages 652-659

Doi: 10.15405/epsbs.2020.12.05.71

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Original Article

The Role Of Consumers Participation Behavior To Smes Brand Equity

Nur Aqilah Hazirah Mohd Anim
,
Nor Asiah Omar
,
Ahmad Sabri Kassim
,
Muhamad Azrin Nazri
,
Taslima Jannat

Keywords: Brand equity, customer participation behavior, SMEs.

Article no: 33

Pages 377-389

Doi: 10.15405/epsbs.2020.10.33

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Original Article

Generation Y : Organizational Commitment and Turnover Intention

Shahrul Nizam bin Salahudin
,
Mohd Nur Ruzainy bin Alwi
,
Siti Sarah bt Baharuddin
,
Noor Idayu bt Abd Samad

Keywords: Organizational commitment, turnover intention, SMEs

Article no: 41

Pages 448-456

Doi: 10.15405/epsbs.2016.11.02.41

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