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Displaying 10 articles of 501 total result(s).

Original Article

Factors Influencing the Adoption of Mobile Marketing in Small Medium Enterprises (SMEs) in Malaysia

Haslinda Musa
,
Shirly Chung Hsian Li
,
Zuraida Abal Abas
,
Norhidayah Mohamad

Keywords: Mobile Marketing; SME; Adoption; Innovation; Internal Factor

Article no: 65

Pages 457-463

Doi: 10.15405/epsbs.2016.08.65

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Original Article

Cross-Cultural Factor In Business International Activity

G. N. Alexandrova
,
M. V. Cherkunova
,
J. S. Starostina

Keywords: International, management, corporate culture, cross-cultural differences, business activity

Article no: 82

Pages 645-652

Doi: 10.15405/epsbs.2020.04.82

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Original Article

Mass Media as an Instrument of Conflict Management in the Sphere of Consumer Rights Protection

 Leila Mirzoyeva
,
Oxana Syurmen
,
Karlygash Toganbayeva

Keywords: Conflict management; consumer rights protection; media in Kazakhstan; journalist competence

Article no: 76

Pages 603-611

Doi: 10.15405/epsbs.2016.09.76

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Original Article

Challenges to Teachers’ Education in the Context of Globalization and Integration: Experience of Multicultural Tatarstan Republic

Farida Sh. Mukhametzyanova
,
Tatjana M. Tregubova

Keywords: Teachers ‘education; multicultural area; tolerance formation; ethnicity; international educational projects; life-long learning

Article no: 24

Pages 143-150

Doi: 10.15405/epsbs.2016.07.24

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Original Article

Features Of Media Discourse Practices Of Journalists In The Globalizing Information Space

Elena N. Baryshnikova
,
Anastasia G. Gotovtceva
,
Nina M. Karpukhina
,
Igor A. Stroganov

Keywords: Media education, media practice, journalism, speech unit, somatic phraseological units, dominant word

Article no: 17

Pages 131-140

Doi: 10.15405/epsbs.2017.08.17

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