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Original Article

Comparing The In-Store Use Of Smartphones Between Shoppers Of Generations X-Y-Z

Maria Amélia Marques
,
Susana Galvão
,
Paulo Duarte Silveira*

Keywords: Omnichannel, Mobile marketing, Shopper marketing, Generation Z, Generation Y, Generation Z

Article no: 46

Pages 388-399

Doi: 10.15405/epsbs.2019.12.02.46

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