The Pitfalls of Religiosity Measurements in Muslim Consumer Research
Keywords: Consumer research, Muslim religiosity, Muslim consumer, religiosity measurement pitfalls
Article no: 59
Pages 721-736
Keywords: Consumer research, Muslim religiosity, Muslim consumer, religiosity measurement pitfalls
Article no: 59
Pages 721-736
Keywords: Islamic banking, Religious adherence, intrinsic, extrinsic, Muslim consumer
Article no: 26
Pages 247-252
Keywords: : Religious obedience, recommendation, intention, Muslim consumers, takaful, STMB
Article no: 58
Pages 522-531
Keywords: Store attributes; patronage behaviour; Muslim consumer; Islamic; positioning and retailing
Article no: 103
Pages 731-736