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Displaying 10 articles of 44 total result(s).

Original Article

Language Loyalty And Representation Of Dialects In The People’s Republic Of China

Oksana Aleksandrova
,
Svetlana Moskvitcheva*
,
Xue Li

Keywords: Putonghua, the Chinese dialect, instrumental loyalty, emotive loyalty, representation of language, domains of Sociolinguistics.

Article no: 39

Pages 299-308

Doi: 10.15405/epsbs.2019.07.39

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Original Article

Does Social Media Influencer Credibility Affect Attitudes and Engagement Behaviour? - Empirical Evidence

Nor Azri Sharizal Abu Bakar
ORCiD ,
Rosidah Musa
ORCiD ,
Mazzini Muda
ORCiD

Keywords: Automotive marketing, consumer attitude, social media ınfluencer, socia media engagement

Article no: 61

Pages 755-770

Doi: 10.15405/epsbs.2024.05.61

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Original Article

Foreign Manufacturers In The Value Chains Creation Of The Russian Automotive Industry

D.V. Aleshkova
,
E.S. Smolina
,
A.V. Shepelev
,
O.O. Kandrashkina
,
I.A. Zharinova

Keywords: Value chain creation, automotive industry, car components, trend data, imported car components, foreign supplier.

Article no: 111

Pages 1108-1114

Doi: 10.15405/epsbs.2019.03.111

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Original Article

The Lingkaging Entrepreneurial Attributes On Students’ Intentions On Entrepreneurship In Malaysian University

Siti Sarah Wan Lati
,
Mafuzah Mohamad
,
Zuraini Abdullah Zawawi

Keywords: Entrepreneurial traits, entrepreneurial motive, entrepreneurial education, entrepreneurial intention

Article no: 89

Pages 850-856

Doi: 10.15405/epsbs.2018.07.02.89

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