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Displaying 10 articles of 190 total result(s).

Original Article

Experience Of Application Of Semantic Approach For Brand Analysis Of University

V. L. Leontieva
,
M. Yu. Ababkova

Keywords: University brand, psychosemantic methods, Osgood semantic differential, the ZMET technique for education

Article no: 88

Pages 736-743

Doi: 10.15405/epsbs.2018.02.88

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