Marketing Strategies of Museum Culture and Creative Industry in China
Keywords: Media convergence, museum, cultural and creative industry, marketing strategy
Article no: 20
Pages 244-256
Keywords: Media convergence, museum, cultural and creative industry, marketing strategy
Article no: 20
Pages 244-256
Keywords: Transmedia storytelling, journalism, digitalization, media convergence, multimedia, universal journalist
Article no: 69
Pages 589-595
Keywords: Information technology, media convergence, multimediatisation, multipurpose journalist, multimedia genres
Article no: 15
Pages 115-122