European Proceedings Logo
Displaying 10 articles of 468 total result(s).

Original Article

Research on The living Intelligent Communication of Chinese Traditional Handmade Paper

Chen Zhong
,
Chen Rui

Keywords: Intangible cultural heritage, Chinese traditional handmade paper, living inheritance, intelligent communication, smart media

Article no: 28

Pages 331-345

Doi: 10.15405/epsbs.2022.01.02.28

>View as HTML >Abstract >Download PDF
Original Article

Advertising and Context Awareness Values of Green Purchase Advertisements on Social Media

Ling Ling Tan
ORCiD

Keywords: Advertising value, context awareness value, Ducoffe’s advertising value model, green purchase intention, social media advertising

Article no: 63

Pages 779-792

Doi: 10.15405/epsbs.2024.05.63

>View as HTML >Abstract >Download PDF
Original Article

Does Social Media Influencer Credibility Affect Attitudes and Engagement Behaviour? - Empirical Evidence

Nor Azri Sharizal Abu Bakar
ORCiD ,
Rosidah Musa
ORCiD ,
Mazzini Muda
ORCiD

Keywords: Automotive marketing, consumer attitude, social media ınfluencer, socia media engagement

Article no: 61

Pages 755-770

Doi: 10.15405/epsbs.2024.05.61

>View as HTML >Abstract >Download PDF
Original Article

To The Issue Of The Correlation Between Military-Political And Military-Media Discourse 19-012-00192

Ksenia Marchenko

Keywords: Hybrid discourse, military-political discourse, military-media discourse, institutional discourse, discursive asymmetry, discourse analysis

Article no: 109

Pages 941-946

Doi: 10.15405/epsbs.2020.08.109

>View as HTML >Abstract >Download PDF
Original Article

Role of Social Media and Communication During Covid-19 Pandemic

Nalini Arumugam
ORCiD ,
Ahmad Asnawi Bin Zamri
ORCiD ,
Muhammad Haekal Bin Kamarulzaman
ORCiD ,
Nofel Nofiadri
ORCiD

Keywords: Crosschecking, covid-19, information filtering, social media, misinformation

Article no: 33

Pages 365-376

Doi: 10.15405/epes.23097.33

>View as HTML >Abstract >Download PDF

We care about your privacy

We use cookies or similar technologies to access personal data, including page visits and your IP address. We use this information about you, your devices and your online interactions with us to provide, analyse and improve our services. This may include personalising content or advertising for you. You can find out more in our privacy policy and cookie policy and manage the choices available to you at any time by going to ‘Privacy settings’ at the bottom of any page.

Manage My Preferences

You have control over your personal data. For more detailed information about your personal data, please see our Privacy Policy and Cookie Policy.

These cookies are essential in order to enable you to move around the site and use its features, such as accessing secure areas of the site. Without these cookies, services you have asked for cannot be provided.

Third-party advertising and social media cookies are used to
(1) deliver advertisements more relevant to you and your interests;
(2) limit the number of times you see an advertisement;
(3) help measure the effectiveness of the advertising campaign; and
(4) understand people’s behavior after they view an advertisement.
They remember that you have visited a site and quite often they will be linked to site functionality provided by the other organization. This may impact the content and messages you see on other websites you visit.