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Displaying 10 articles of 307 total result(s).

Original Article

National Stereotypes In The Discourse Of Effective Advertising

Irina Victorovna Erofeeva
,
Svetlana Evgenievna Kaplina

Keywords: Effective commercial advertising, linguistic personality, linguistic picture of the world, national stereotypes, national identity, representation

Article no: 72

Pages 584-593

Doi: 10.15405/epsbs.2021.12.72

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Original Article

Secondary Nominated English Prepositions And Conjunctions In The Framework Of Cognitive Approach

Tatyana Mikheeva
,
Elena Murugova
,
Elena Kameneva

Keywords: Secondary nomination, derivative prepositions, derivative conjunctions, derivation, linguistic and cognitive models

Article no: 114

Pages 976-983

Doi: 10.15405/epsbs.2020.08.114

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Original Article

Functional Characteristics Of Concept Medicine In The English Educational Discourse

Anastasiya A. Golubykh
,
Antonina A. Kharkovskaya
,
Vera L. Temkina

Keywords: Concept, discourse, educational discourse, linguistic markers, medicine.

Article no: 75

Pages 642-651

Doi: 10.15405/epsbs.2020.04.02.75

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Original Article

Sociocultural Aspect Of Crosscultural Communication In The Modern World Of Globalisation

Evdokiya Lobanova

Keywords: Intercultural communication, human factor, multicultural environment, benefit, sociolinguistic competence, discourse competence.

Article no: 75

Pages 564-571

Doi: 10.15405/epsbs.2020.12.02.75

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Original Article

Personal Transformations Of Phraseological Units In The Discourse Of Politics

Irina V. Sopova
,
Irina V. Borisovskaya
,
Elena N. Taranova
,
Kseniya A. Kolesnikova
,
Olga A. Krapivkina

Keywords: Linguistic personalit, phraseological units, political discourse, transformation

Article no: 102

Pages 887-895

Doi: 10.15405/epsbs.2020.12.04.102

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