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Displaying 1 articles of 1 total result(s).
Original Article

Understanding Islamic Brand Purchase Intention: The Effects of Religiosity, Value Consciousness, and Product Involvement

Siti Sarah Kusumawardhini
,
Sri Rahayu Hijrah Hati
,
Sri Daryanti

Keywords: Islamic brand, Religiosity, Value consciousness, Product involvement

Article no: 15

Pages 158-166

Doi: 10.15405/epsbs.2016.11.02.15

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