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Displaying 10 articles of 111 total result(s).

Original Article

Ideological And Cultural Codes In Dove Brand Advertising: A Semiotic Analysis

Marina Terskikh
,
Olga Zaytseva

Keywords: Cultural codes, gender stereotypes, ideological codes, provocative advertising, semiotic analysis, semiotics of advertising

Article no: 109

Pages 901-909

Doi: 10.15405/epsbs.2021.12.109

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Original Article

Semiotic Resources Of Media Communication: On The Cultural Diversity Of Multimedia Literacy

Zagidullina Marina Viktorovna
,
Shafaghi Maryam Mohammad Ebrahim

Keywords: Cultural diversity, ethnopedagogy, media literacy, Russian language, semiotic resources, visuality

Article no: 58

Pages 529-535

Doi: 10.15405/epsbs.2021.09.58

>View as HTML >Abstract >Download PDF

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