Factors Influencing the Adoption of Mobile Marketing in Small Medium Enterprises (SMEs) in Malaysia
Keywords: Mobile Marketing; SME; Adoption; Innovation; Internal Factor
Article no: 65
Pages 457-463
Keywords: Mobile Marketing; SME; Adoption; Innovation; Internal Factor
Article no: 65
Pages 457-463
Keywords: Internationalisation of Higher Learning Institutions, Malaysian Public Universities, internal factors, external factor.
Article no: 46
Pages 517-526