The Role of Aesthetic Communication in Advertising
Keywords: Aesthetic communication; advertising imagery; aesthetic categories
Article no: 95
Pages 748-755
Keywords: Aesthetic communication; advertising imagery; aesthetic categories
Article no: 95
Pages 748-755
Keywords: Iberoamerican media, image of Russia, "friend / foe" opposition, political manipulation, pragmatics.
Article no: 21
Pages 135-163
Keywords: Ibero-American media, the image of Russia, Russian foreign policy, argumentation theory, discourse strategy of melioration, language representation.
Article no: 38
Pages 279-285
Keywords: Animal world, image, proverb, the Tatar language, thematic classification, zoonym
Article no: 48
Pages 462-470
Keywords: Private label brands (PLBs), retail store, store image, perceived quality, perceived risks.
Article no: 41
Pages 463-472
Keywords: Broken body, identity, self-embodiement, perceptual images, action art
Article no: 29
Pages 276-282
Keywords: Image, higher education institution, the university image, learning service, formation of the university image
Article no: 151
Pages 1232-1238
Keywords: Green image, consumer belief, attitude toward green hotels, behavioural Intention, Green Hotel Industry.
Article no: 7
Pages 66-79
Keywords: Image of the world, language, speech, ethnic dialogue
Article no: 80
Pages 751-758
Keywords: Personality traits, Semantic differential, Twins, Changes, Self-image, life satisfaction
Article no: 18
Pages 160-167