Ideological And Cultural Codes In Dove Brand Advertising: A Semiotic Analysis
Keywords: Cultural codes, gender stereotypes, ideological codes, provocative advertising, semiotic analysis, semiotics of advertising
Article no: 109
Pages 901-909
Keywords: Cultural codes, gender stereotypes, ideological codes, provocative advertising, semiotic analysis, semiotics of advertising
Article no: 109
Pages 901-909
Keywords: Axiological component, characters of the film discourse, film discourse, gender, neologisms
Article no: 157
Pages 1232-1239
Keywords: Data mining, digital economy, intelligent supply chain management, logistics, process mining
Article no: 104
Pages 877-886
Keywords: Chatbot, virtual robot, intelligence imitation, artificial intelligence
Article no: 16
Pages 126-130
Keywords: Education, elitogenesis, elitopedagogics, nationally oriented elite, values
Article no: 30
Pages 261-272
Keywords: Destination presentations, emotional intelligence, experiential economy, hospitality and tourism education
Article no: 175
Pages 1375-1383
Keywords: Design framework, disaster resilience, emergency shelter, evacuation centre, flooding, spatial quality
Article no: 12
Pages 116-122
Keywords: Economic man, social-technogenic development, technosphere, NBICS-techniques
Article no: 25
Pages 192-200
Keywords: Social wellbeing; older adults; generation of baby boomers; social challenges
Article no: 11
Pages 83-89
Keywords: Emergencies, employee, employer, modern challenges
Article no: 85
Pages 534-539