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Displaying 10 articles of 810 total result(s).

Original Article

Comparing The In-Store Use Of Smartphones Between Shoppers Of Generations X-Y-Z

Paulo Duarte Silveira*
,
Susana Galvão
,
Maria Amélia Marques

Keywords: Omnichannel, Mobile marketing, Shopper marketing, Generation Z, Generation Y, Generation Z

Article no: 46

Pages 388-399

Doi: 10.15405/epsbs.2019.12.02.46

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Original Article

Formation Of Value-Based Attitude Towards Physical Education In Teenagers

Alexey Bogachev
,
Olga Kondratieva
,
Natalia Mamylina
,
Valentina Dolgova*

Keywords: Physical education, values, individual-typological characteristics, teenagers, general physical fitness, development programmet.

Article no: 29

Pages 264-275

Doi: 10.15405/epsbs.2019.12.29

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Original Article

Mastering Written Scientific Genres As A Prerequisite For Effective Teaching Academic Writing

.V. Ridnaya*
,
N. I. Kolesnikova

Keywords: Academic writing, written scientific genres, genre competence, intergenre model, integrated course.

Article no: 41

Pages 383-389

Doi: 10.15405/epsbs.2019.12.41

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Original Article

Conceptualizing Work-Life Balance Practices: The Case Of The Healthcare Industry In Malaysia

Oscar Dousin
,
Ngan Collins

Keywords: Work-life balance practices, employee well-being, gender, healthcare professions, Malaysia.

Article no: 83

Pages 915-922

Doi: 10.15405/epsbs.2020.10.83

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Original Article

Effects Of Liabilities Of Foreignness On Mncs: Agency Relationship Between Subsidiaries & Headquarters

Ece Zeybek
,
Goksel Atamana
,
Hizir Konuk*

Keywords: Agency theory, liability of foreignness, cultural differences, institutional differences, HCN, PCN

Article no: 13

Pages 134-153

Doi: 10.15405/epsbs.2019.10.02.13

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Original Article

Using Mind Genomics To Understand The Specifics Of A Customer’s Mind

Howard Moskowitz
,
Ryan Zemel
,
Attila Gere
,
Petraq Papajorgji*
,
Orkida Ilollari

Keywords: Digital marketing, mind genomics, personal viewpoint identifier

Article no: 17

Pages 190-197

Doi: 10.15405/epsbs.2019.10.02.17

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