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Displaying 10 articles of 13 total result(s).

Original Article

Exploring Facebook Marketing Strategy In Healthcare Retailer: Case Study Of Watson Malaysia

Navitra Mariappan
,
Nor Hasliza Md Saad

Keywords: Facebook, marketing strategies, customer engagement, healthcare retailer, e-commerce, social media.

Article no: 57

Pages 651-661

Doi: 10.15405/epsbs.2020.10.57

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Original Article

How Facebook Communication Strategies Facilitate Ukay-Ukay Live Selling and Buying

Caryl Anne U. Gonzales
,
Kayle Franchesca B. Belarmino
,
Michael Eduard L. Labayandoy
,
Celia A. Tibayan

Keywords: Communication strategies, Facebook online live selling

Article no: 5

Pages 49-60

Doi: 10.15405/epsbs.2024.05.5

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Original Article

Cambridge Analytica: Ethics And Online Manipulation With Decision-Making Process

Elena L. Boldyreva
,
Natalia Y. Grishina
,
Yekaterina Duisembina

Keywords: Big data, Cambridge Analytica, elections, Facebook, politics, the internet.

Article no: 10

Pages 91-102

Doi: 10.15405/epsbs.2018.12.02.10

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Original Article

Examining the Relationship between Psychological Empowerment, Relationship Quality and Online Word of Mouth in Brand Facebook Page

A. Ngelambong
,
S. Saien
,
M.W. Omar
,
J.A. Ahmad

Keywords: Psychological empowerment, Relationship quality, Online word of mouth, Brand Facebook page

Article no: 4

Pages 23-33

Doi: 10.15405/epsbs.2016.11.02.4

>View as HTML >Abstract >Download PDF

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