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Original Article

Analyzing The Affects Of Experiential Value Dimensions On Customers’ Extra-Role Behavior

Amjad Shamim
,
Zulkipli Ghazali
,
Muhammad Nawaz
,
Zaheen Khan

Keywords: Experiential value, consumer behavior, citizenship behavior, SEM, retailing

Article no: 76

Pages 712-719

Doi: 10.15405/epsbs.2018.07.02.76

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