Green Supply-Chain Management and Green Purchase Intention, The Role of Green Brand-Equity
Keywords: Green supply chain management, green purchase intention, green brand equity, Iran, beverage Industry
Article no: 3
Pages 23-33
Keywords: Green supply chain management, green purchase intention, green brand equity, Iran, beverage Industry
Article no: 3
Pages 23-33
Keywords: Brand equity, Brand equity performance, Balance scorecard, Fuzzy method, Privatization
Article no: 6
Pages 64-76
Keywords: Brand equity, CSR, fast food industry, Malaysia
Article no: 83
Pages 790-800
Keywords: Recapitalization, merger & acquisition, equity issue, intervention, banks performance, corporate governance
Article no: 46
Pages 455-468