The Impact Of Brand Development Strategy On Brand Equity
Keywords: Branding, brand orientation, brand equity, small and medium-sized enterprises
Article no: 15
Pages 113-120
Keywords: Branding, brand orientation, brand equity, small and medium-sized enterprises
Article no: 15
Pages 113-120
Keywords: International students, social media, interpersonal communication, educational activity.
Article no: 161
Pages 1394-1401
Keywords: Bibleism, interpretive situation, marker, poetic discourse
Article no: 22
Pages 177-187
Keywords: Entrepreneurial activity, entrepreneurial university, innovation, innovative enterprises, public-private partnership
Article no: 7
Pages 57-67
Keywords: Enterprise competitiveness, globalization, globalized economy, integration, innovativeness
Article no: 34
Pages 266-275
Keywords: Economic security, financial security of the enterprise, financial technologies, financial system, security threats
Article no: 35
Pages 276-289
Keywords: Economic nomenclature, Great Patriotic War, interpersonal relations, self-supply, social fairness, wealth distribution
Article no: 30
Pages 279-289
Keywords: Balanced scorecard, business process management, enterprise resource planning systems, fuzzy cognitive maps, operations management, performance measurement
Article no: 18
Pages 239-259
Keywords: Quality management, information systems, enterprise architecture
Article no: 46
Pages 365-370
Keywords: Iron and steel enterprises, economic security, classification of threats, statistical analysis, indicator, modelling.
Article no: 165
Pages 1427-1436