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Displaying 6 articles of 6 total result(s).
Original Article

Ideological And Cultural Codes In Dove Brand Advertising: A Semiotic Analysis

Marina Terskikh
,
Olga Zaytseva

Keywords: Cultural codes, gender stereotypes, ideological codes, provocative advertising, semiotic analysis, semiotics of advertising

Article no: 109

Pages 901-909

Doi: 10.15405/epsbs.2021.12.109

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Original Article

Language And Literary Literacy As Components Of Learner’s Functional Literacy

Olga M. Aleksandrova
,
Maria A. Aristova
,
Irina N. Dobrotina
,
Yulia N. Gosteva
,
Irina P. Vasilevyh

Keywords: Functional literacy, reading literacy, information and cultural codes, language literacy, literary literacy

Article no: 6

Pages 43-51

Doi: 10.15405/epsbs.2017.08.6

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Original Article

Education In The System Of Factors Influencing Youth Value Orientations

Anna A. Goryunova
,
Dmitry V. Murzaev
,
Alexander V. Nikitin
,
Elisaveta P. Savrutskaya
,
Sergey V. Ustinkin

Keywords: Education, youth, value orientations, information and communication technologies, cultural codes, sociocultural continuity

Article no: 72

Pages 599-606

Doi: 10.15405/epsbs.2022.03.72

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Original Article

Language Preferences Of Children-Bilinguals In The Conditions Of Disperse Accommodation Of Ethnos

D. A. Salimova
,
E. L. Koudrjavtseva

Keywords: Bi-/polylingualism, children, Russian Germans, ethnocultural codes, language preferences, etnolingvoculture

Article no: 87

Pages 763-775

Doi: 10.15405/epsbs.2017.08.02.87

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Original Article

Cinematic Text As A Didactic Means Of Sociolinguistic And Intercultural Competence Construction

T. A. Vinnikova
,
M. A. Fedorova
,
I. N. Churilova

Keywords: Authentic material, cultural codes, Russian as a foreign language, sociolinguistic and intercultural competence

Article no: 109

Pages 950-958

Doi: 10.15405/epsbs.2020.12.04.109

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