Evaluation Of Brand Equity Using Balanced Scorecard: Evidence From Privatized Turkish Firms
Keywords: Brand equity, Brand equity performance, Balance scorecard, Fuzzy method, Privatization
Article no: 6
Pages 64-76
Keywords: Brand equity, Brand equity performance, Balance scorecard, Fuzzy method, Privatization
Article no: 6
Pages 64-76
Keywords: Altman Z-Score, Financial Distress, Government-Linked Companies, M&M Theory, Signaling Theory, Trade-Off Theory
Article no: 53
Pages 682-691
Keywords: Quality of life, score index, reproduction, management, human resources
Article no: 23
Pages 163-170
Keywords: Innovative activity, scorecard, regional innovation potential, enhance innovation potential, innovation efficiency
Article no: 199
Pages 1384-1391
Keywords: Balanced scorecard, food security, land management, land resources, strategic maps
Article no: 97
Pages 783-788
Keywords: Career calling, school teachers, career adaptability, core self-evaluations, cluster analysis.
Article no: 5
Pages 44-56
Keywords: Corestability, handballplayers, injury
Article no: 41
Pages 398-403