Language Effectiveness in print media advertisements of Multi-national Fast Food chains
Keywords: Language; advertising; consumer behaviour; assessment; MNCs
Article no: 14
Pages 132-139
Keywords: Language; advertising; consumer behaviour; assessment; MNCs
Article no: 14
Pages 132-139
Keywords: Residual waste, residential communities, theory of planned behaviour, consumer behaviour, Malaysia.
Article no: 39
Pages 439-451