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Displaying 7 articles of 17 total result(s).

Original Article

Research On Youth Consumer Behavior In University System In Irkutsk And Krasnodar

N.V. Sidorova
,
E.S. Studenikina

Keywords: Consumer behavior, youth, university education, university, reference groups, selection factors and criteria

Article no: 134

Pages 1098-1105

Doi: 10.15405/epsbs.2018.12.134

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Original Article

Consumer Behavior Of Teenagers In Different Age Groups

Elena B. Petrushihina
,
Vladimir V. Solodnikov
,
Irina V. Solodnikova*
,
Nadezhda V. Solodnikova

Keywords: Consumer behavior, consumer socialization, school children.

Article no: 65

Pages 499-506

Doi: 10.15405/epsbs.2019.07.65

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Original Article

Comparison Of Marketing Strategies Of Mainstream Mobile Social-Networking Applications

Chen Jian
,
Suzilawati Kamarudin

Keywords: Marketing Strategies, Mainstream Mobile Social-networking Applications, Continuance Usage Intention, Consumer Behavior.

Article no: 33

Pages 412-425

Doi: 10.15405/epsbs.2018.05.33

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Original Article

Contributions To Understanding Portuguese Facebook Consumers’ Behavior: Sociodemographics, Lifestyle And Life Satisfaction

Patrícia Araújo
,
Rosina Fernandes
,
Emília Martins
,
Francisco Mendes

Keywords: Facebook, consumer behavior, sociodemographics, lifestyle, life satisfaction.

Article no: 19

Pages 173-183

Doi: 10.15405/epsbs.2018.11.19

>View as HTML >Abstract >Download PDF

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