Consumer Identity Inventory: A New Tool For Segmenting Online Consumers?
Keywords: Keywords: Consumer identity inventory, online buying, segmentation
Article no: 46
Pages 547-559
Keywords: Keywords: Consumer identity inventory, online buying, segmentation
Article no: 46
Pages 547-559
Keywords: Marketing Strategies, Mainstream Mobile Social-networking Applications, Continuance Usage Intention, Consumer Behavior.
Article no: 33
Pages 412-425
Keywords: Aging, medicalization, ICT-training/education, consumer society
Article no: 18
Pages 161-167
Keywords: Credit scoring, fraud management, consumer loans, retailers’ credit assessment
Article no: 26
Pages 308-321
Keywords: Society of global information; post-industrial society; culture of reading; consumerism; book trends; network media
Article no: 42
Pages 333-340
Keywords: Language; advertising; consumer behaviour; assessment; MNCs
Article no: 14
Pages 132-139
Keywords: Desire; consumerism; induced desires; natural desires
Article no: 20
Pages 157-162
Keywords: Consumers, exports, food, markets, Russia, support
Article no: 198
Pages 1377-1383
Keywords: Educational marketing, educational policy of a region, educational service, the consumer of educational services
Article no: 53
Pages 440-445
Keywords: Physical culture, sport services, evaluation criteria, consumers, rating, satisfaction level
Article no: 33
Pages 235-240