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Displaying 10 articles of 70 total result(s).

Original Article

The Role Of Consumers Participation Behavior To Smes Brand Equity

Nur Aqilah Hazirah Mohd Anim
,
Nor Asiah Omar
,
Ahmad Sabri Kassim
,
Muhamad Azrin Nazri
,
Taslima Jannat

Keywords: Brand equity, customer participation behavior, SMEs.

Article no: 33

Pages 377-389

Doi: 10.15405/epsbs.2020.10.33

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Original Article

Crisis Management, Reputation, and Performance of Upscale Hotels in the Post-COVID-19 Crisis

Agus Riyadi
,
Dino Gustaf Leonandri
,
Mohd Raziff Jamaluddin

Keywords: Brand reputation, brand performance, crisis management, upscale hotel

Article no: 84

Pages 1032-1055

Doi: 10.15405/epsbs.2024.05.84

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Original Article

Hr Brand Of A Nuclear Power Plant In The Minds Of Staff

Julia Iurevna Lektorova
,
Anna Vladimirovna Pleshkova
,
Andrei Iurevich Prudnikov

Keywords: HR-brand of an energy enterprises, media image of an enterprise, personnel management in the electric power industry

Article no: 89

Pages 685-697

Doi: 10.15405/epsbs.2022.12.89

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Original Article

Experience Of Application Of Semantic Approach For Brand Analysis Of University

V. L. Leontieva
,
M. Yu. Ababkova

Keywords: University brand, psychosemantic methods, Osgood semantic differential, the ZMET technique for education

Article no: 88

Pages 736-743

Doi: 10.15405/epsbs.2018.02.88

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Original Article

Corporate Identity Management (CIM) Model in Malaysian Higher Education Sector: Literature Review and Hypothesis Development

Bahtiar Mohamad
,
Hassan Abu Bakar
,
Ahmed Rageh Ismail
,
Haslina Halim
,
Rosmiza Bidin

Keywords: Corporate identity; internal brand; leadership; culture

Article no: 93

Pages 659-666

Doi: 10.15405/epsbs.2016.08.93

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Original Article

Attitude on Customer Purchase Intention Towards Adulterant Cosmetic Products in Malaysia

Norazamimah Bogal
,
Nurul Aida Harun
,
Masliana Tamrin
,
Surya Ahmad Royali
,
Nor Fadzilla Zainal Abidin

Keywords: Adulterant Cosmetic, Brand Consciousness, Perceived Price, Social Motivation, Status Consumption

Article no: 7

Pages 70-82

Doi: 10.15405/epsbs.2024.05.7

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