Transformation Of The Image Of Ekaterinburg From Being Industrial Into Cultural
Keywords: City image, cultural capital, geographical transformation, mass media, territory brand
Article no: 82
Pages 779-788
Keywords: City image, cultural capital, geographical transformation, mass media, territory brand
Article no: 82
Pages 779-788
Keywords: Educational marketing, marketing plan, awareness analysis, academic branding, Babes-Bolyai extension.
Article no: 82
Pages 685-691
Keywords: Brand, communication, social media, university, advertising and public relations
Article no: 15
Pages 125-135
Keywords: Brand reputation, brand performance, crisis management, upscale hotel
Article no: 84
Pages 1032-1055
Keywords: University brand, psychosemantic methods, Osgood semantic differential, the ZMET technique for education
Article no: 88
Pages 736-743
Keywords: Regional identity, ethnicity, brand, Republic, Altai.
Article no: 327
Pages 2442-2448
Keywords: Brand Loyalty, Re-Purchase Intention, Habit, Smartphone, Marketing
Article no: 4
Pages 39-48
Keywords: Customer engagement; brand reputation ℑ customer brand attitudes; Effectiveness of Social Media Marketing; SMEs performances
Article no: 2
Pages 4-10
Keywords: Trends of the development of the education system, marketing communications, branding
Article no: 133
Pages 1203-1212
Keywords: Market orientation, brand orientation, brand image, brand performance firm performance, Turkish brands
Article no: 5
Pages 49-63