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Displaying 10 articles of 56 total result(s).

Original Article

Social Media Marketing Of Leading Russian Universities (Case Study Of Rudn University)

A. Glagoleva
,
Y. Zemskaya
,
E. Kuznetsova
,
I. Kachesova

Keywords: Brand, communication, social media, university, advertising and public relations

Article no: 15

Pages 125-135

Doi: 10.15405/epes.20121.15

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Original Article

National Stereotypes In The Discourse Of Effective Advertising

Irina Victorovna Erofeeva
,
Svetlana Evgenievna Kaplina

Keywords: Effective commercial advertising, linguistic personality, linguistic picture of the world, national stereotypes, national identity, representation

Article no: 72

Pages 584-593

Doi: 10.15405/epsbs.2021.12.72

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Original Article

Children's Image As A Meaning-Forming Construct Of The Soviet Advertising Poster

Yu. V. Vayrakh
,
E. S. Drugova
,
А. V. Kazorina
,
I.V. Koroleva
,
N. Yu. Chugunova

Keywords: Advertising poster, image, children's image, poster artist, history, soviet period

Article no: 145

Pages 1093-1100

Doi: 10.15405/epsbs.2021.06.03.145

>View as HTML >Abstract >Download PDF

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