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Displaying 10 articles of 56 total result(s).

Original Article

Relationship and Effect of Entertainment, Informativeness, Credibility, Personalization and Irritation of Generation Y’s Attitudes towards SMS Advertising

Nik Mohamad Nik Najib
,
Jati Kasuma
,
Zainon Binti Haji Bibi

Keywords: Generation Y, SMS Advertising, Attitude, Entertainment, Informativeness, Personalization, Credibility

Article no: 20

Pages 213-224

Doi: 10.15405/epsbs.2016.11.02.20

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Original Article

Transformation Of A Media Text Genre Structure In The Modern Media Education

Anna E. Bazanova
,
Luiza N. Gishkaeva
,
Galina N. Trofimova
,
Svetlana L. Urazova

Keywords: Media text, media education, journalistic text, advertising text, PR text, genre

Article no: 18

Pages 141-149

Doi: 10.15405/epsbs.2017.08.18

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Original Article

Endorser Credibility, Attitude Towards Advertising and Consumers’ Purchase Intention of Beauty Soap

Ratih Hasanah
,
Nabsiah Abdul Wahid

Keywords: Endorser credibility, purchase intention, attitude toward advertising, celebrity, beauty soap, consumer

Article no: 64

Pages 631-640

Doi: 10.15405/epsbs.2019.08.64

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Original Article

Advertising and Context Awareness Values of Green Purchase Advertisements on Social Media

Ling Ling Tan
ORCiD

Keywords: Advertising value, context awareness value, Ducoffe’s advertising value model, green purchase intention, social media advertising

Article no: 63

Pages 779-792

Doi: 10.15405/epsbs.2024.05.63

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Original Article

Social Anti-Tobacco Advertising: Selecting Representative Tools To Improve Efficiency Among Students

Ekaterina Vladimirovna Ignatieva
,
Anna Vladimirovna Merzlyakova
,
Anastasiya Alekseyevna Oladyshkina
,
Yuliya Vladimirovna Ryabkova
,
Tatyana Gennadievna Charchoglyan

Keywords: Social advertising, means of representation, shock effect, efficiency criteria

Article no: 124

Pages 931-937

Doi: 10.15405/epsbs.2020.10.05.124

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Original Article

English Language Teaching Materials Titles: Linguopragmatic And Functional Aspects

Evgenia V. Turlova

Keywords: Advertising text, educational discourse, linguopragmatic parameters, persuasive effect, small-format text, titles of textbooks.

Article no: 79

Pages 680-687

Doi: 10.15405/epsbs.2020.04.02.79

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Original Article

Topical Social Issues In The Context Of Public Advertising Discourse

Elena Mashkova
,
Ekaterina Vinogradova
,
Yulia Kuptsova
,
Elena Kislitsyna
,
Tatiana Kostromina

Keywords: Advertising discourse, discrimination, impact, public advertising, society, topical issues

Article no: 26

Pages 210-218

Doi: 10.15405/epsbs.2021.05.02.26

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